SGWS to Rep ALB Vodka in Illinois
ALB Vodka announced an expanded distribution agreement with Southern Glazer’s Wine & Spirits, one of the nation’s leading distributors of beverage alcohol, to bring ALB Vodka to retailers, restaurants and bars throughout Illinois. This partnership will significantly broaden the brand’s availability in the Midwest, the company said.
ALB Vodka announced an expanded distribution agreement with Southern Glazer’s Wine & Spirits, one of the nation’s leading distributors of beverage alcohol, to bring ALB Vodka to retailers, restaurants and bars throughout Illinois.
This partnership will significantly broaden the brand’s
availability in the Midwest, the company said. ALB Vodka is now in 20 U.S. markets as well as international markets, strengthening consumer access to the vodka in key regions.
This momentum is driven by a disciplined, consistent approach that takes into current consumer demands: a premium product with clear values and priced for broad accessibility.
“We’re thrilled to partner with Southern Glazer’s in Illinois, connecting ALB Vodka with more consumers, retailers and on‐premise partners,” said Brian Grimsley, Sales Director, ALB Vodka. “This expansion reflects the excitement we’re seeing for the brand nationally and underscores our commitment to delivering a premium, approachable
vodka rooted in great taste and great value.”
Central to ALB’s growth has been a series of strategic visibility and placement efforts, including a national inflight partnership with JetBlue that introduces the vodka to travelers on domestic and international flights, as well as expanding off‐premise and on‐premise availability in key markets.