SGWS to Rep Edrington's in NY State

 Southern Glazer’s Wine & Spirits said it will distribute Edrington products in New York State, effective June 1. Southern Glazer’s currently represents Edrington’s portfolio in California, Nevada, and Tennessee.

Under the expanded agreement, Southern Glazer’s will represent Edrington’s full portfolio in New York, including The Macallan, the world’s most valuable Single Malt Scotch Whisky. New York is widely regarded as the most influential on‑premise market in the United States, offering unparalleled opportunities to accelerate the distribution and visibility of Edrington’s ultra‑premium brands across high‑impact accounts.

“This is an incredibly exciting opportunity to elevate the presence of the world’s most valuable Single Malt Scotch Whisky in one of the world’s most influential cities for ultra-premium spirits,” said Juan Campos, Senior Vice President, Commercial for Edrington Americas. “Southern Glazer’s depth of expertise and strong relationships in New York make them the ideal partner to bring our brands to life and unlock new growth in this vital market.”

“Advancing our partnership with Edrington into New York highlights our shared commitment to long‑term, strategic brand building,” said Jeri Rippon, SGWS Senior VP/General Manager, New York. “New York is a market where execution truly matters, and our team is ready to bring the focus, expertise, and passion required to elevate Edrington’s world‑class portfolio and deliver exceptional value to our customers.”

Southern Glazer’s and Edrington’s began their relationship in 2014 and continue to strengthen their collaboration across key markets.