SGWS to Rep Holladay, McCormick Distilling

Southern Glazer's Wine & Spirits will serve as the distributor for the Holladay Distillery and McCormick Distilling Co.'s portfolios across several states: Delaware, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, Rhode Island, South Dakota and Texas.

The historic Holladay Distillery was founded in 1856 and is the oldest business in the greater Kansas City area and the oldest distillery west of the Mississippi that is still operating at its original location. McCormick Distilling manufactures under the Holladay Distillery name.

Holladay Distillery includes a portfolio with products such as Holladay Bourbons and Five Farms Irish Cream Liqueur, and McCormick premium brands include Tequila Rose, Broker's Gin, 360 Vodka and Hussong's Tequila.

The partnership with Southern Glazer's allows Holladay and McCormick to deepen their presence in key markets with a company that understands long-term brand building and execution at every level, said Patrick Fee, VP of sales and marketing. 

"We're excited to bring Holladay Distillery and McCormick Distilling Co.'s incredible portfolio to more consumers," Matthew Metz, president of the central region for Southern Glazer's, said in a statement. "Their legacy of craftsmanship and strong lineup of premium brands align with our commitment to delivering exceptional products and service. Together, we see meaningful opportunities to drive growth and expand distribution in key markets."