Sonoma Winegrowers, Vintners Mull Merger

Sonoma County Winegrowers and Sonoma County Vintners are considering a merger, a response to the tough times the wine industry is experiencing.

Winegrowers CEO, Karissa Kruse, Karissa Kruse now focuses her attention on building national partnerships to promote Sonoma County wines. For example: San Francisco Giants, Taste of NFL and Taste of the Draft.

In May, the Vintners said it had formed a joint leadership task force with the Winegrowers to find how the two grou[s could address future industry challenges.

The Press Democrat first reported the story.