Southern Glazer's to Rep Don Sebastiani Nationally

It's taken two years for Southern Glazer's Wine & Spirits to become the national distributor for Don Sebastiani & Sons.  The transition was complete on April 1 and includes includes national alignment with Southern Glazer’s in more than 25 markets, including California, Illinois, Florida, and New York. This builds on preexisting Southern Glazer’s distribution representation of the Don Sebastiani & Sons portfolio in Arkansas, Indiana, Louisiana, Nevada, Ohio, Oklahoma, and Texas.

“Our longstanding relationship with the Chaplin and Glazer families began more than 50 years ago with my grandfather and we are proud to continue to grow as fully aligned partners in all domestic markets,” said Donny Sebastiani, Proprietor, Don Sebastiani & Sons. “As a trusted partner and demonstrated leader in scaling consumer brands, Southern Glazer’s is perfectly aligned to expand distribution of our portfolio of award-winning wines, as well as accelerate the momentum we have generated with our fast-growing Flybird agave wine cocktails.”

Flybird is up 42% in 13 weeks in the wine-based RTD cocktail category, which rose 36% in the same period.