Spirit of Gallo Gets U.S. Rights to Komos, Highest-Rated Tequila
Spirit of Gallo has made a strategic investment in the brand, which is the highest-rated tequila portfolio, and has assumed U.S. distribution rights, effective immediately. Terms weren't disclosed.
Spirit of Gallo has made a strategic investment in the brand, which is the highest-rated tequila portfolio, and has assumed U.S. distribution rights, effective immediately. Terms weren't disclosed.
Komos is the first and only tequila to earn a 100-point score from The Tasting Panel magazine for Tequila Komos Extra Anejo.
"In 2021, the Tequila category grew +17% with 81% of the growth coming from the Premium+ category. Bolstering our portfolio with Komos unlocks significant potential for our partners in this flourishing market," said Britt West, SVP/General Manager for Spirit of Gallo. "Through refined artistry, innovation and commitment to quality, Komos is best-in-class in its category, allowing Spirit of Gallo to build on the momentum of consumer demand and propel the brand, along with the Ultra-Luxury Tequila segment, into uncharted territory across the globe," he adds.
"We are deeply honored to have the opportunity to work with the legendary Gallo family who have been remarkable brand builders over the last century," expressed Richard Betts, Co-Founder/CEO of Tequila Komos. "We look forward to Komos leading the Ultra-Luxury Tequila category with the Spirit of Gallo and sharing refined revelry not just in North America, but around the world."
The Tequila Komos portfolio is comprised of Añejo Cristalino, Reposado Rosa and Extra Añejo.