Springboard W&S Promotes Kaj Stromer; President Shifts Focus

Springboard Wine & Spirits, Petaluma, Calif., announced the promotion of Kaj Stromer to Statewide Sales Manager, effective Sept. 1st.

Since joining Springboard, he has played a key role in strengthening customer relationships, growing sales, and helping build a collaborative, high-performing sales culture in Southern California.

The promotion also marks an important transition for Springboard's leadership. Co-founder/President Elizabeth Corsini will shift her focus entirely to marketing, brand development, and growing awareness of Springboard and its portfolio of producers.

"One of the greatest privileges of building a company is working with people you admire," said Corsini. "When Kaj joined Springboard we knew he would be a terrific addition to the team, but what we couldn't have predicted was how much value he would add to the organization and our lives as a whole. He has earned the trust of our suppliers, customers, and colleagues through hard work, consistency, and the best attitude in the business. There is no one we'd rather have leading our statewide sales efforts."