Stateside Vodka's New Campaign Seeks to Bring Brands into a Defining New Era

Stateside Vodka launches “The New American Classic,” a new campaign and refreshed brand identity celebrating its homegrown roots, timeless style and modern take on American vodka.

With updated branding and packaging designed in-house, Stateside introduces a refreshed look rooted in a quiet, modern Americana that feels crisp, unpretentious and made to last.

Developed in collaboration with Philadelphia creative agency Quaker City Mercantile, the lifestyle campaign brings this vision to life across Philadelphia, capturing the places and moments where Stateside belongs: the corner bar on a Friday night, the tailgate before first pitch, the holiday table, and the toast among old friends. The new look extends beyond the bottle into a merch collection of wardrobe staples, from hats and tees to hoodies and rugby shirts.

Founded in Philadelphia in 2015 by two sets of brothers, Matt and Bryan Quigley and Clement and Zach Pappas, Stateside Vodka was built from an entrepreneurial belief that a local brand could challenge established players and redefine expectations to create the epitome of premium American-made vodka. More than a decade later, the award-winning spirit still delivers exceptional smoothness and a clean, unrivaled finish – now at a new, approachable price point that makes quality accessible without compromise. 

“Stateside Vodka is the foundation of our whole company, and building out the identity where it all started in our hometown feels like a full circle moment,” said Matt Quigley, Stateside Brands President, Co-Founder and original distiller. “We have spent over a decade building brands that we are proud of. Now we’re bringing our original spirit to life with a fresh campaign that feels unmistakably Stateside.”

From humble beginnings in a basement in Philadelphia, Stateside Vodka has grown above and beyond Quigley’s wildest dreams, while staying true to its independent roots. The campaign captures that same drive through a fashion-forward, Americana lens – one that pairs premium quality and celebrates those bold enough to challenge the status quo.

Stateside is woven into the fabric of its hometown and beyond. Further extending the brand’s connection to the people, places and traditions shaping modern popular culture, it lends its name to South Philly’s premier entertainment destination, Stateside Live!, and is the Official Vodka of the Philadelphia Phillies and a Proud Partner of The New York Yankees. 

"We’re excited to bring to life ‘The New American Classic’ campaign for Stateside Vodka, our heritage brand founded on exceptional quality that kickstarted this whole journey back in 2015,” said Clement Pappas, CEO and Co-Founder of Stateside Brands.

The campaign comes at a pivotal moment for the company's foundational spirit, following the nationwide success of Stateside Brands’ ready-to-drink (RTD) portfolio. The award-winning vodka-based iced teas and lemonades achieved a record-breaking 11.1 million case depletions in 2025, while Super Lyte’s Hard Ade debut in March 2026 became the #1 largest Spirits RTD Launch of all-time.

Stateside Vodka is available in 36 U.S. markets for an SRP of $20 (750ml bottle), with distribution continuing to expand across the United States.