Stella Artois Celebrate FIFA World Cup Champions with New Creative

Stella Artois – the No. 3 premium tap handle in the U.S.  and Official Sponsor of the FIFA World Cup 2026, – is celebrating the official champions of the tournament with a series of new creative, limited-time ads that celebrate both football’s biggest champions and Stella Artois’ Taste Worth More. 

The new ad, "Kissing the Gold," depicts a fan kissing Stella Artois' iconic golden chalice as though it were the World Cup trophy itself. The creative debuted at 5 p.m. ET Monday immediately following the Final, taking over digital placements in Times Square and LA Live for 24 hours, before appearing as a full-page advertisement in Tuesday’s New York Times Sports section. 

Chris Jones, Group VP-Marketing, Premium Brands, at Anheuser-Busch said, "This World Cup belonged as much to the fans as it did to the players on the pitch. From kickoff to the final whistle, Stella Artois celebrated the rituals that make the experience worth more – and this new creative is our way of highlighting chalice as the ‘fan’s gold,’ raising a glass to both the fans and the champions who made this tournament truly unforgettable." 

Throughout the FIFA World Cup 2026™, Stella Artois has celebrated the rituals that bring fans together through its hero TV commercial with David Beckham, All Rounds on Beckham sweepstakes, “Work From Bar” (WFB) initiative and WFB HQ New York City pop-up, reinforcing that football's biggest moments deserve a perfectly served Stella.