Stephen Curry Enters Spirits Industry With Gentleman's Cut

Four-time NBA Champion and two-time MVP Stephen Curry is entering the spirits industry with the upcoming launch of Gentleman's Cut Kentucky Straight Bourbon Whiskey. Years in the making, this highly anticipated, fine-aged bourbon will be released worldwide in May at Boone County Distilling Co. following the inaugural bottling.  

Southern Glazer's Wine & Spirits will distribute Gentleman's Cut nationally. Internationally, China Duty Free Group, which operates more than 200 stores in 70 cities, will be among a select group of importers establishing the brand overseas.

"I'm proud to have helped carefully craft a new signature Kentucky Straight Bourbon, Gentleman's Cut," Curry said.  "This rich, complex and bold bourbon is the perfect offering to commemorate life's great occasions, and will be part of a raised-glass toasting moment in the lives of my fans, friends and family." SRP: $79.99.

Curry was intimately involved in every step of the process – from the manufacturing, blending and aging to the packaging and marketing efforts. At the heart of the spirit's label is a personal message from him.

Gentleman's Cut is distilled in 500-gallon copper pot stills, giving the whiskey a full-bodied palate and complex aromatic profile. The whiskey is then aged 5-7 years in charred new white oak barrels resulting in tasting notes of cinnamon, seared caramel and sweet toasted chestnut.

The bourbon is distilled, aged and bottled by Game Changer Distillery in Boone County, Ky. Curry's SC30 Inc. partnered with John Schwartz (owner of highly acclaimed Amuse Bouche Winery in Napa Valley) to form a joint venture with Boone County Distilling Co., celebrating the craft spirit pioneer of the region.

Located on the Kentucky Craft Bourbon Trail, Boone County Distilling – born in 1833 – resurrected the time-tested culture, pride and determination of the craft, and continues a tradition of quality, grain-to-glass spirits methods.