Suntory and Beam Suntory Open New York HQ Today

Suntory and its subsidiary, Beam Suntory, are opening their New York City office today. The location now serves as the New York office of Suntory and global headquarters of Beam Suntory, where more than 150 employees will be located. The opening signals an important milestone in advancing Suntory’s global footprint, Beam Suntory’s premiumization journey, and the realization of the companies’ shared East-meets-West competitive advantage.

“Today marks an historic moment for Suntory as we realize our ambition as a truly global company, opening a major office in one of the world’s biggest and most influential cities,” said Tak Niinami, CEO of Suntory Holdings.  “By keeping ahead of consumer trends and exceeding expectations, we add value to our brands.

"My vision for Suntory is to deliver new, exciting, premium brand experiences to the world, from here in New York. This new co-office for Suntory and Beam Suntory will also represent a unique opportunity to fully realize our East-meets-West advantage and take our ambitions to the next level,” he said.

“New York is one of the world’s most exciting and ever-evolving cities, enabling our people to be close to consumer trends and ‘where things happen’ -- what we call the Gemba.  That’s why we chose to relocate Beam Suntory’s global headquarters here, and why we’ve created an office that will harness the power of in-person collaboration as we return to more office-based work,” said Albert Baladi, President & CEO of Beam Suntory. “We look forward to amplifying the creative energy of New York as we accelerate the premiumization of our brands and pursue our ambitious growth goals.”

The state-of-the-art office comprises an entire floor of 11 Madison Avenue, located in the heart of the Flatiron district, with views of the New York City skyline and Madison Square Park.

The design and furnishings of the new office represent the company’s East-meets-West aesthetic, while operating as one of the first office spaces to integrate learnings from the pandemic to suit both in-person and hybrid collaboration.

With two bar areas, a tasting room, unique interactive conference rooms, and flexible workstations, the new office is unlike traditional workspaces. These furnishings are elevated further by a digital art exhibit from the Suntory Museum of Art, based in Tokyo, which will be curated on an ongoing basis.

Following the relocation of its global headquarters from Chicago, IL, 11 Madison Avenue is now the home of Beam Suntory’s global Brand House organization, select global corporate function roles, and the majority of Executive Leadership Team positions.

Chicago will remain the headquarters for the company’s North America region, alongside the company’s significant presence in Tokyo and offices in Delhi, Frankfurt, London, Los Angeles, Madrid, Shanghai, Singapore, and Sydney.