Pernod Ricard to Buy Majority Interest in Skrewball Whiskey
Pernod Ricard USA agreed to buy a majority stake in Skrewball, the world’s first super-premium peanut butter flavored American whiskey. Terms weren't disclosed.
The brand surpassed the symbolic milestone of half a million nine-liter cases sold in 2022.
Flavored whiskeys appeal to a wide range of consumers,