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DISCUS Academy Launches Industry Fundamental Certificate Program

Distilled Spirits Council of the United States (DISCUS) today announced a new DISCUS Academy curriculum, the Industry Fundamentals Certificate program, aimed at attracting new entrants into the spirits sector. “This certificate program is designed to boost diversity and encourage professionals at all levels to seek out spirits industry employment by

Scheid Family Wines' Grandeur Partners to Save Bees

Scheid Family Wines said it will donate $1 for each bottle of Grandeur Rose (SRP: $19.99) sold in July and August, up to $3,500 to the Bee Girl Organization. It will also supply wines for BGO’s annual Hive to Glass Fundraiser in September. “The bees were on

Leinenkugel's Sales Rising at Low Double-Digit Pace

Summer Shandy, the No. 1 seller from Jacob Leinenkugel Brewing Co. is growing at a low-double-digit pace, Molson Coors Beverage Co. says. It attributes the growth spurt to a decision to make Summer Shandy at the beginning of the year, rather than during the summer. “For years, we’

Murphy-Goode's New 'Goode' Campaign for Non-Profits Offers $105,000 for nonprofits

"A Really Goode Cause" (video) is a nomination-based, nationwide search for three non-profits that will each receive a $25,000 donation. The three individuals that nominate the chosen non-profits will also each receive $10,000. Murphy-Goode received nationwide recognition in 2021 and 2022 following

Oak & Eden Whiskies Win Kosher Certification

Sanctified Spirits LLC, makers of Oak & Eden, is thrilled to announce that six of the independent maker's premium whiskies have been certified kosher. This level of certification for permanent finished and infused whiskeys is a first for the spirits industry as many kosher-certified whiskeys are single

On Premise Should See Sales Increase Today

On premise operators' eyes will be smiling, CGA by NIQ says, on St. Patrick's Day. That's because the patron saint of Ireland, who brought Christianity to the Emerald Isle, will be bringing increased sales to operators of bars, clubs, restaurants and other on-premise locations.

Miller Lite Making Fertilizer from Sexist Beer Ads

Women were among the first beer brewers in history. Yet for the years that followed, many in the beer industry (Miller Lite included) alienated the very people who helped create it. How? Miller Lite's answer: By dividing women as consumers, objectifying them in their ads, and frankly, putting