Marketing

The Original Pickle Shot, launched in 2018 and now the top-selling pickle brine-infused vodka in the U.S., has selected Brazen Imports & Consulting to represent the brand as it builds to exceeding the 100,000-case milestone this year. Founded earlier this year by longtime industry veterans Laura Becraft and

Some 20% of On-Premise consumers typically visit experiential bars such as karaoke bars and comedy clubs this year, according to the latest research from CGA by NIQ. That's two percentage points higher than last year. Not surprisingly, the highest volume of visits is among those who are 35-54

Community Spirit Vodka, the award-winning B Corp-certified brand, has partnered with One Grand Books to curate a selection of books by queer authors in celebration and recognition of LGBTQ+ History Month. The collection of 20 novels, memoirs and histories that have helped shape the conversation around queer rights and aspirations

Champagne Taittinger announces the final call for applications for the prestigious 56th annual Le Taittinger. Established in 1967 as Le Taittinger, this celebrated competition is dedicated to preserving the richness of culinary heritage and passing it on to future generations of talented chefs. With just two weeks remaining in the

Captain Morgan, the official spiced rum sponsor of the National Foodball League, will release a series of clues the could result in fans 21+ winning NFL prizes and experiences. Among the prizes and experiences: unforgettable performances from today's hottest artists like Bebe Rexha or Aminé, an epic watch

(Another in a series about how the Distilled Spirits Council led the transition of the public's perception of the liquor industry.) All through the 1980s, the alcohol industry as a whole, and the distilled spirits segment in particular, found itself under unrelenting attack on two fronts. Mothers Against

MHW Ltd. opened the 'Make Your Mark with MHW' Brand Pitch Competition, which gives international beverage alcohol brands the chance to win $15,000 worth of MHW's U.S. importation and distribution services to enter or expand into the U.S. market and a $2,500

A new social media platform says it enables wine and spirits brands to set up loyalty rewards programs to incentivize responsible consumption during in-person social occasions, inspiring community engagement around the drinking occasion and providing the opportunity to redeem tokens for exciting brand experiences and gifts that are compliant within