Memo to Marketers: Focus on the Consumer, Not on the Product

Share & Pair Sundays, a project of Come Together- A Community for Wine Inc., earned national media coverage and grew its social media presence over the course of the ten-week from May 3 through June 28 run. Results included: * 13,040 winery events during the two-month period according

In a recent scientific study focused on CO₂ retention in sparkling wines produced using the traditional method, researchers at the University of Reims Champagne-Ardenne developed a model capable of predicting changes in carbon dioxide levels during aging on lees and estimating the maximum shelf life compatible with European regulatory

The global Cream Liqueur Market is experiencing sustained growth as changing consumer preferences, premiumization trends, and the growing popularity of flavored alcoholic beverages continue to reshape the industry landscape, according to a research report from Market Research Future. According to industry estimates, the market was valued at $5.08 billion