Memo to Marketers: Focus on the Consumer, Not on the Product

The global Cream Liqueur Market is experiencing sustained growth as changing consumer preferences, premiumization trends, and the growing popularity of flavored alcoholic beverages continue to reshape the industry landscape, according to a research report from Market Research Future. According to industry estimates, the market was valued at $5.08 billion

Mixly Cocktail Co., the brand known for clean-ingredient cocktail and mocktail mixers, announced its rebrand to Mixly Beverage Co., marking the company’s evolution beyond the bar cart and into a broader beverage platform built for the way consumers drink today. The rebrand will debut ahead of the Summer

Wine Market Council (WMC) announced a new research initiative titled, “Engaging the Modern Wine Consumer: Communication Strategies for Gen Z, Millennials, and Gen X.”  Identified by WMC members as one of the organization's highest-priority research projects for 2026, the study aims to provide actionable insights into how