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Study Finds Consumers Wary of AI Retail Ads, but Open to AI as a Shopping Tool
Consumers are increasingly encountering AI-generated ads but remain wary of whether products marketed with AI will match their descriptions, according to new research from Auros, the human network behind AI.
A new global study of 4,000 adults across the U.S., U.K., and Australia, commissioned by Auros
What Will Determine Wine's Winners and Losers
By Angelo A. Camillo, Ph.D.
Associate Professor of Management
Wine Business Institute, Sonoma State University
Wine’s winners and losers are increasingly separated not by vineyard acreage or case volume, but by management judgment, brand clarity, and the capacity to learn faster than the market changes.
Failure is rarely
Napa Wineries, Growers Pledge $2.5M to Red Blotch Research
Winegrowers and wineries have pledged $2.5 million to launch Phase One of the Grapevine Red Blotch Virus Research Initiative, a public-private collaboration created to accelerate practical research into Grapevine Red Blotch Virus (GRBV).
GRBV is one of the most serious unresolved threats facing wine production. The virus can