New Products

Ragged Branch Distillery, a farm-to-glass whiskey distillery in the foothills of the Blue Ridge Mountains, announces the launch of a special bourbon celebrating the fiftieth anniversary of Secretariat's historic Triple Crown win. "A lot of people think that Secretariat was a Kentucky horse because he won the

To celebrate the spring equinox, Astral Tequila rounds out its super-premium collection with the release of two new offerings: Astral Tequila Reposado and Astral Tequila Añejo. Astral Tequila Reposado is aged for five months, three months longer than industry standard, and Astral Tequila Añejo is aged for 12 months. "

Dogfish Head will release of a new, music-themed beer, Catchy Chorus on April 22. Brewed in collaboration with Record Store Day, an organization dedicated to showcasing the culture of independently owned record stores, Catchy Chorus is a double dry-hopped double IPA inspired by the four "magic chords" (E,

It also released Batch 2 of its 10-Year-Old Tennessee Whiskey. The limited whiskeys are the latest in Jack Daniel’s Aged Series, an annual release of age-stated expressions that celebrate the brand’s heritage. “The Jack Daniel Distillery is one of the most complete whiskey distilleries in the world, and

Coors Light introduces Coors-icles, non-alcoholic beer-flavored popsicles, to make sure fans 21+ stay chill when things get heated as March Madness proceeds. "Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back

11 Ravens, a company that designs and makes custom luxury game tables, launched Ravella tequila nationwide (SRP: $279.99). It's the company’s first foray into the premium spirits market. The tequila originated from 10 years of research and the passion of Michael Zaretsky, founder of both 11

Jim Beam Kentucky Coolers are made in partnership with Boston Beer Co. and aim to bring the power of Jim Beam's southern welcoming ethos to drinkers nationwide and inspire them to connect over a drink, as the RTDs are best served chilled and shared with others. It'

SunnyD Vodka Seltzer is rolling out nationwide and will be featured at select Walmart stores beginning Saturday March 11, 2023. SunnyD Vodka Seltzer comes in a convenient four-pack with a suggested retail price of $9.99. "SunnyD is a powerful brand, the most boldly unique orange drink on the

Molson Coors Beverage Co. will introduce Simply Spiked Peach March 27. Fundraising platform Helio found that peach is the most popular beverage flavor on a leading social media platform. And IRI wrote that peach flavor is expected to outperform 90% of all other food and beverage ingredients over the next

Kraken Rum Co. launches The Kraken Gold Spiced Rum, which it says will "set the new gold standard in the rum category for captains, sailors and admirals alike."  It's 35% ABV, SRP: $21.99. A study conducted on the popularity of spiced rum brands showed The