New Products

Heineken is returning to Coachella Music & Arts Festival with a lineup featuring iconic hip-hop artists and an eclectic mix of genre-adjacent acts on the Heineken House stage. Method Man & Redman, DJ Pee .Wee (Anderson .Paak), SG Lewis, NGHTMRE and Austin Millz will be among the most anticipated sets

The new Peanut Butter Appalachian Sippin’ Cream is available now at Sugarlands Distillery in downtown Gatlinburg, Tenn., and will soon be available at retailers nationwide. The decadent flavor and classic taste of Peanut Butter Sippin’ Cream make it blendable in a variety of beverages. Like other flavors in Sugarlands’ Appalachian

White Claw, creator of the nation's number one-selling hard seltzer, today announces the launch of new White Claw™ Premium Vodka, the world's first Triple Wave Filtered™ vodka. The first-of-its-kind filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste,

Simply Spiked™ Peach today unveiled its full lineup of four flavors for its launch this month. Signature Peach, Strawberry Peach, Kiwi Peach and Mango Peach will be available nationwide in a 12-pack variety pack, joining Simply Spiked Lemonade on shelves. Signature Peach also will be sold in 24-ounce singles, a

Mass. Bay Brewing Co., the parent company of Harpoon and UFO Beer, announced the launch of two new brews - Harpoon Juicer Hazy IPA and UFO Florida Citrus – to offer a sunshine state of mind all year long. Both new beers are available to consumers and on shelves starting today.

Ragged Branch Distillery, a farm-to-glass whiskey distillery in the foothills of the Blue Ridge Mountains, announces the launch of a special bourbon celebrating the fiftieth anniversary of Secretariat's historic Triple Crown win. "A lot of people think that Secretariat was a Kentucky horse because he won the

To celebrate the spring equinox, Astral Tequila rounds out its super-premium collection with the release of two new offerings: Astral Tequila Reposado and Astral Tequila Añejo. Astral Tequila Reposado is aged for five months, three months longer than industry standard, and Astral Tequila Añejo is aged for 12 months. "

Dogfish Head will release of a new, music-themed beer, Catchy Chorus on April 22. Brewed in collaboration with Record Store Day, an organization dedicated to showcasing the culture of independently owned record stores, Catchy Chorus is a double dry-hopped double IPA inspired by the four "magic chords" (E,

It also released Batch 2 of its 10-Year-Old Tennessee Whiskey. The limited whiskeys are the latest in Jack Daniel’s Aged Series, an annual release of age-stated expressions that celebrate the brand’s heritage. “The Jack Daniel Distillery is one of the most complete whiskey distilleries in the world, and

Coors Light introduces Coors-icles, non-alcoholic beer-flavored popsicles, to make sure fans 21+ stay chill when things get heated as March Madness proceeds. "Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back