New Products

Now available at retailers nationwide in 50ML, 750ML, 1L and 1.75L bottles, Malibu Peach has an ABV of 21% and is the perfect addition to any cocktail in the summertime and year round.   "Malibu is all about the 'Do Whatever Tastes Good' mindset, no matter the

Hard seltzer growth slowed on Drizly during the past year, declining from 21% share of beer sales in 2021 to 19% in 2022. But it remains the beer category’s top seller and is expected to continue as a key sales driver in the year ahead. There's one

Royal Wine Corp. released Boondocks 18 Year Old Straight Bourbon Whiskey (MSRP $279.99), the latest in Boondocks’ Signature Series Collection. This  cask-strength bourbon will have a limited production of just 1,620 bottles, each individually numbered. Like all of Boondocks’ premium whiskeys, ryes, and bourbons, this limited edition

Boston Beer Co. is introducing Samuel Adams Boston Lager Remastered.  The brew will be in the starting lineup for the Big Game with a new TV commercial that reimagines everything a little brighter – from the beer itself to the brewer's hometown of Boston. The recipe hasn't

NYAK Cognac has teamed up with critically-acclaimed music superstar Trina to launch NYAK Peach and NYAK Cinnamon Fiyah. Soon after launch, Nyak Cognac became the fastest growing cognac brand in U.S. history with an unprecedented 1,000% annual growth rate in 2021. In 2023, NYAK is still in

Hercules Mulligan, the spirits brand named for the tailor, Irish immigrant, spy and unsung heero of the American Revolution, introduced a second iteration, Hurcules Mulligan Eyr & Rye.  Only 2,000 bottles of the Irish-American Manhattan were made available via Flaviar. Hercules Mulligan Eyr & Rye is a blend