Promotions

Pernod Ricard USA is debuting a new "Gift Like Dads Favorite" platform - underscored by a prestige collection that transcends ordinary gift-giving – is offering consumers a lineup of daily giveaways, elevated prize packs, and Father's Day experiences in Chicago, Los Angeles and Miami. The high-marque spirits

The new limited-edition Water + Rosé box is a side-by-side combo of Essentia Water and House Wine Rosé. It contains the equivalent of eight standard 750ml bottles of House Wine Rosé and 32 (8 oz.) glasses of Essentia Water. "Last year's Essentia Water + House Wine collaboration was such

The limited-edition cans honor and celebrate America’s farmers who work tirelessly to grow food for our communities, while raising awareness and funds for Busch Light’s long-time partner Farm Rescue, a nonprofit organization that provides critical aid to family farms in crisis.  Busch Light has partnered with Farm Rescue

Loyal 9 Cocktails, a canned vodka brand, has unveiled a fresh new platform “Less Less. More More”, which celebrates moments that are more exciting, more flavorful and more spontaneous. To kick off the summer Friday season, the brand is hosting a pop-up party in New York City on Friday, June

"Spirit," a new feature documentary, reveals the highs and lows of three of the world's best bartenders as they prepare to create the most important cocktails of their career. Coinciding with World Cocktail Day 2023, the documentary will be available to watch on Prime Video in

“There’s something about the simple pleasure of eating peanuts and drinking a beer,” says Lucy Bloxam, marketing manager for Miller High Life (MolsonCoors) as she explains why Miller High Life and Planters Peanuts have launched a co-branded line of t-shirts, sweatshirts, hats and more featuring Miller High Life and

Yuengling, America’s Oldest Brewery, announced the launch of its limited-edition Traditional Lager cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program— Yuengling’s year-round campaign supporting our nation’s heroes. The special Team RWB

Smirnoff Vodka is teaming up with reality TV Star Scheana Shay to host the Smirnoff Spicy Tamarind Locura Tour. Setting up shop in Chicago, the immersive experience will host guests 21+ and invite them to enjoy deliciously sweet, tangy & spicy bites provided by local Mexican-owned businesses throughout the Windy

Dos Hombres Mezcal, co-founded by friends and former co-stars Aaron Paul and Bryan Cranston, has partnered with the Los Angeles Rams to launch their 2023 NFL season with a star-studded video titled "Change the Equation.” The video kicks off the new partnership with Dos Hombres Mezcal, where viewers will

Distilled Spirits Council (DISCUS) is marking Alcohol Responsibility Month and Spanish Language Day (April 23) by offering alcohol education materials in Spanish that feature important information about alcohol consumption and the adult diet. The education materials, which are available on the DISCUS website, include a brochure and video, based on