Promotions

"Spirit," a new feature documentary, reveals the highs and lows of three of the world's best bartenders as they prepare to create the most important cocktails of their career. Coinciding with World Cocktail Day 2023, the documentary will be available to watch on Prime Video in

“There’s something about the simple pleasure of eating peanuts and drinking a beer,” says Lucy Bloxam, marketing manager for Miller High Life (MolsonCoors) as she explains why Miller High Life and Planters Peanuts have launched a co-branded line of t-shirts, sweatshirts, hats and more featuring Miller High Life and

Yuengling, America’s Oldest Brewery, announced the launch of its limited-edition Traditional Lager cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program— Yuengling’s year-round campaign supporting our nation’s heroes. The special Team RWB

Smirnoff Vodka is teaming up with reality TV Star Scheana Shay to host the Smirnoff Spicy Tamarind Locura Tour. Setting up shop in Chicago, the immersive experience will host guests 21+ and invite them to enjoy deliciously sweet, tangy & spicy bites provided by local Mexican-owned businesses throughout the Windy

Dos Hombres Mezcal, co-founded by friends and former co-stars Aaron Paul and Bryan Cranston, has partnered with the Los Angeles Rams to launch their 2023 NFL season with a star-studded video titled "Change the Equation.” The video kicks off the new partnership with Dos Hombres Mezcal, where viewers will

Distilled Spirits Council (DISCUS) is marking Alcohol Responsibility Month and Spanish Language Day (April 23) by offering alcohol education materials in Spanish that feature important information about alcohol consumption and the adult diet. The education materials, which are available on the DISCUS website, include a brochure and video, based on

Blue Moon, which was born in the Sandlot Brewery at Coors Field in Denver, is changing is name – temporarily – back to Bellyside Wit.  That's Blue Moon's original name, a nod to the act of sliding onto base. And it's partnering with another legend born

Martell, the oldest of the great Cognac houses, proudly unveils the latest chapter in its "Soar Beyond the Expected" campaign, centered around the remarkable story of prolific artist and pioneer in Black, women's and art history, Loïs Mailou Jones. In a new spot narrated by Martell

It's a classic bar trick, and only 15% of those who try are able to do it – tie a cherry stem into a knot using only your tongue. To celebrate Angry Orchard's Hardcore Dark Cherry Apple Imperial Hard Cider, and just in time for drinkers to

Crown Royal, a sponsor of the Houston Livestock Show and Rodeo, is celebrating the rodeo spirit with a symbolic hats off gesture to those who lend their skill, time and experiences to honor the rodeo tradition. "Hats Off with Crown Royal" was brought to life at HLSR, with