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Trends

Despite Softness, NIQ Sees Signs of Strength

During the four weeks ending March 7, Total Alcohol fell below year-ago levels. Dollar sales reached $7.5 billion, down 2.4% vs year ago, while case volume declined -2.6% vs year ago to 143 million cases. NIQ reports. But looking at each individual week, NIQ found optimism

'Simply Better' Theme for Spirits This Year: Bacardi

Tequila, Brandy/Cognac Sales Struggle to Keep Pace with Volume Changes: SipSource

Drinks are Down, Soda is Up

What's Behind Cognac's U.S. Decline -- IWSR

Following years of strong, steady growth, and a massive spike due to Covid-19, Cognac has seen sharp declines in the US – a market that accounts for over 40% of global sales. Cognac volumes in the U.S. grew by 12% CAGR, 2014 to 2019, followed by further growth during

Spirits Price Rise

All Spirits categories have seen an increase in average price, CGA by NIQ reports. Cordials (cream and non-cream liqueurs, Cocktail ingredients, shot brands, etc.) have had the biggest uplift (up +$1.00), with each category having had median prices at least $0.60 higher than last year, showcasing how

Orange Wine Grows 55% on Drizly in Year

Maybe it's time to move to Florida, buy an orange grove and start growing oranges and producing orange wine. Drizly reports orange wine has experienced a 55% share growth of the past year. “While orange wine remains a small piece of the total wine category, it is among