The Glenlivet Intros Twist & Mix Ready-to-Serve Cocktails
The Glenlivet Twist & Mix Cocktails, a new line of premium, ready-to-serve, whisky-based cocktails. Using first-to-market technology, the new innovation proves that quality and accessibility are not mutually exclusive – simply twist the cap to mix a burst of cocktail flavorings into The Glenlivet single malt and you have a high-quality, freshly-mixed cocktail.
The collection is debuting with the Old Fashioned and New Manhattan, bringing the two most popular whisky cocktails served in restaurants2 to consumers' homes and offering convenience without sacrificing quality.
launch of The Glenlivet Twist & Mix Cocktails is the latest example of The Glenlivet leading the category in modernizing single malt scotch whisky," said Johan Radojewski, Vice President Marketing-Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA