Familia Tres, a one-of-a-kind talent collective of world-renowned musicians, artists and tastemakers who embody the Tres Genereaciones' 'Fail Twice, Get Up Tres' mantra, an unrelenting pursuit of what gives us meaning.

The Familia Tres talent collective and anniversary campaign will come to life through a series of VIP experiences that place the Familia Tres stories on full display within the brand's new online content hub  –  'Generaciones' – which will feature exclusive interviews, profiles, cocktail recipes and more. With the launch of Familia Tres and release of 'Generaciones', Tres Generaciones will be championing those who share the persevering spirit of the brand, as told through their personal journeys throughout their careers.

Profiles on 'GENERACIONES' will include Victoria Monét, a Grammy Award-nominated singer/songwriter who is preparing for the release of her highly anticipated new album and Terrell Jones who recently made his foray into the luxury brand world after more than a decade of styling hip-hop's biggest acts.