Trinchero Family Wine & Spirits said it entered a strategic sales and marketing partnership with Libby Beverage Co., to be the exclusive U.S. sales and distribution partner for Libby Non–Alcoholic Wines. The partnership builds on Trinchero's long-standing leadership in the non-alcohol space, including the consistently category-leading FRE brand.

Libby was founded by winemaker Grant Hemingway and beverage entrepreneur John Green to bring a modern, culturally relevant, quality–driven approach to non–alcoholic wine. The brand focuses on premium de–alcoholized sparkling Rosé and White blends (SRP $15.99), emphasizing balance, acidity, and drinkability rather than alcohol removal alone.

In 2025, Libby emerged as a high-growth brand in the non-alcohol set and has continued to expand nationwide distribution since. "Partnering with Trinchero gives us the scale and expertise to take Libby to the national stage while continuing to elevate what consumers expect from non-alcoholic wine," said Hemingway, CEO and Co–Founder of Libby. "Together, we see a real opportunity to help shape the next generation of the category."

"Libby is a strong addition to our non–alcoholic portfolio and aligns with our goal of bringing more consumers into the wine category, while also supporting our customers by helping them build more dynamic shelf sets with a broader range of high-quality non- and low-alcohol options," said Brie Wohld, VP-Marketing for Trinchero Family Wine & Spirits. The partnership further expands Trinchero's portfolio of more than 50 wine and spirits brands.