The all-new Celebrations Mix Pack brings the long-awaited return of Truly's most requested flavor, Truly Rosé, plus three new seasonal styles, Peach Fizz, Cranberry Cheers, and Citrus Sparkler. Available nationwide following the success of Truly's mystery inspired "Wonderworld" pack and its latest seasonal "Red, White & Tru" pack, "Celebrations" gives Truly fans plenty to celebrate as they extend the good vibes of summer into fall festivities.
Truly is highlighting some of the thousands of passionate, enthusiastic – and sometimes downright desperate – comments from fans over the years in an out-of-home media campaign near Truly's home of innovation in Los Angeles.
"Truly and rosé may be synonymous with summer, but to us, it's always seltzer season," said Matt Withington, Truly's Senior Director of Marketing. "With the new Celebrations mix pack arriving ahead of traditional end-of-year celebrations, we think it's the perfect time to give our most loyal fans another taste of Truly Rosé. Consider it an early holiday gift or a treat for National Hard Seltzer Day. This season is jam-packed with reasons to celebrate, and Truly is giving drinkers the variety they need to keep it light and fun all year long."