TV Spot Anchors Latest Guinness Campaign

Guinness US unveiled its latest ad campaign — “Singing Pints” anchored by a TV commercial that will run nationally through February. In the brand’s latest effort to hero the zero, the ad, literally features pints of Guinness 0 belting Bonnie Tyler’s hit “Holding Out for a Hero.” Inspired by the viral TikTok trend, the spot heroes an unexpected chorus of Guinness 0 pints – the fast-growing brew with the same look and feel as Guinness Draught – just non-alcoholic, singing through the head of the beer. Following a successful launch in Europe, the campaign will once again delight fans with this fun play on the classic song, Guinness says.