Uncle Nearest CEO Begins Military Thank You Tour

Fawn Weaver, founder and CEO of Uncle Nearest Premium Whiskey, launched her third annual CEO Thank You Tour yesterday (4/11), this year visiting military bases across the country in an effort to thank one of the brand’s largest consumer audiences: the U.S Military.

Fawn will begin her tour on April 11 and will be crisscrossing the country for 16 straight weeks to visit 35 bases (more to potentially be added!). Each of the military installations Fawn will be visiting during the tour was chosen with the intention to give a behind the scenes look at just how incredibly unique each of our nation’s armed forces bases are. While at each location, she will engage with our nation’s troops in ways unlike any CEO has ever done, from meeting with top commanders, to waking up and participating in their vigorous morning workouts and even learning how to throw grenades!

Coinciding with her tour and as it continues through Military Appreciation Month in May, Fawn will also host 18:56 Happy Hours in person at top-selling Uncle Nearest bars and restaurants in each city she’ll be visiting. At 18:56 EST (6:56 p.m.) - an homage to Uncle Nearest’s 1856 Aged Whiskey - she’ll lead a toast to our armed forces. Social media followers can also tune into the toasts virtually via Instagram Live on Uncle Nearest’s page.

In addition to the military being a top supporter of the brand, Uncle Nearest’s connection to the military dates back to its namesake Nearest Green, who assisted in distilling the whiskey that was passed out during the Civil War.