Outlaw Light Beer Revs Up Sponsorship for NASCAR Racing

Outlaw Light Beer, the fastest-growing domestic light beer in the U.S., is accelerating its presence in motorsports through a new collaboration with 23XI Racing, one of the hottest teams in NASCAR, during the 2026 NASCAR Cup Series season.

This brings Outlaw Light to one of the sport’s premier race weekends through fan experiences, retail activations and VIP hospitality events designed to connect the brand directly with NASCAR audiences. Additionally, Outlaw Light branding will be on 23XI’s No. 45 Toyota Camry XSE, driven by Tyler Reddick during the NASCAR Cup Series race weekend in Nashville.

Reddick has had one of the most successful starts in NASCAR history, winning the first three races of the season, including the Daytona 500, becoming the first Cup Series driver to do so. Reddick currently has five wins and is handily leading the series points standings. 

Outlaw Light will serve as the featured beer during 23XI Racing’s Nashville takeover at Chief's on Broadway on May 29-31, anchored by a full weekend of fan programming tied to the Cracker Barrel 400 race weekend.

The brand will be integrated into consumer events, VIP gatherings and appearances involving drivers, partners and special guests, including a Friday meet-and-greet with Tyler Reddick at Frugal MacDoogal and at Chief’s on Broadway, featuring branded experiences and activations. On Sunday, fans can attend the official Outlaw x 23XI watch party at Chief’s, featuring live race coverage, VIP access, specialty offers and race-day experiences tied to Tyler Reddick and the No. 45 team. The weekend will also include retail programming, promotional displays and additional fan engagement activities.

The partnership continues Outlaw Light’s broader push into culturally relevant sports and entertainment moments as the brand expands distribution and strengthens its connection with consumers across motorsports, outdoor culture and live events.

“Racing culture has always shared a lot of the same values that built this brand, including loyal, high-energy people who work hard and want to enjoy themselves on the weekend,” said Ari Opsahl, CEO of Outlaw Light. “What stood out to us about 23XI Racing was how the organization connects with fans beyond the track. Nashville gives us the opportunity to create experiences that feel personal and memorable while putting Outlaw in front of one of the most passionate fan bases in sports.”