Red Stripe, the Jamaican beer, is taking its first step beyond the beer category, launching Red Stripe'snew Rum Punch and Rum Mojito canned cocktails by hosting the Dance Hall of Fame part of Caribbean-American Heritage Month.
"This event transported us in time, honoring legends while shining a spotlight on the future generation of dancehall music," said Karla Flores, Red Stripe Brand Director at Heineken USA. "Dancehall is in Red Stripe's DNA, which is why we crafted our latest innovation of ready-to-drink canned cocktails with the vibrant island spirit in mind. The Red Stripe Dancehall of Fame turned up the vibe, bringing together Caribbean culture and beats into an unforgettable night."
As part of the evening's program, emcee and beloved radio personality Slim City led a special presentation honoring dancehall greats Chaka Demus & Pliers and Konshens.
"We want to thank Red Stripe for honoring us as dancehall legends," said Chaka Demus. "I love seeing how music and Caribbean culture bring us all together. We'll never forget where we came from," Pliers added. The legendary duo stole the stage with their swagger and a string of timeless classics, including "Murder She Wrote".
The Red Stripe Rum Drinks available at the event are the brand's first offering beyond beer. The ready-to-drink cocktails are now available in Florida and select markets across the northeast. Containing an ABV of 5.9%, both authentic drink flavors perfectly embody the vibrant spirit of Jamaica and come in packs of slim 12-oz. cans.