Grocer Launches Online Wine Shop with Home Deliveries

Safeway and Albertsons launched Vine & Cellar, a collection of expertly curated wines available online, shipped directly to customer homes. Available now exclusively in California, Vine & Cellar boasts an expanded assortment of wine varietals and global wine regions.

“We are launching Vine & Cellar to give our customers and fellow wine enthusiasts the ability to discover and shop regional and specialty wines from smaller vineyards that are not usually available at national supermarket retailers,” said Curtis Mann, Master of Wine and Group Vice President Alcohol for Albertsons Cos. “Our team has tasted thousands of wines from Sancerre to Burgundy to Napa Valley so our customers can enjoy the tannin, body and fruit of old world and new world vintages – all conveniently shipped to their doorsteps.”

All wines offered by Vine & Cellar are individually selected by Mann and his expert buying team. As one of only 60 Masters of Wine in the country, Mann has extensive knowledge and a deep understanding in the art, science and business of wine.

Today, Vine & Cellar offers wine ranging in price from $10 to more than $1,000 a bottle with plans to expand the assortment even further. Shoppers in California can access Vine & Cellar through the Safeway, Albertsons, Vons and Pavilions websites and mobile apps under the “featured” category. Wine will arrive in one to three business days.