Was A-B Marketing to Minors in Dylan Mulvaney Episode

Sen. Ted Cruz (R-Tex) and Sen. Marsha Blackburn  (R-Tenn) called on the Beer Institute to examine whether Anheuser-Busch broke the trade association's marketing guidelines by soliciting a spokesperson with a large following among minors.

“We believe that Anheuser-Busch’s clear failure to exercise appropriate due diligence when selecting online influencers for its marketing efforts warrants detailed oversight by Congress,” the lawmakers wrote in a letter to Brendan Whitworth, who serves as both  CEO of Anheuser-Busch and chairman of the Beer Institute.

The letter noted that Mulvaney has some 10.8 million followers on TikTok and 1.8 million followers on Instagram. “An objective survey of Dylan Mulvaney’s content clearly presents a faux, pre-pubescent girl persona that is created and presented to specifically appeal to young viewers,” the letter said.

Beer Institute didn't immediately respond to a request for comment.

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