What I'm Reading --

Numbers in brand names make consumers expect tastier food

The inclusion of numbers in food and beverage brand names tends to make consumers expect the products will taste better and have more complex flavor profiles. Writing numbers out as words, especially those containing certain vowel sounds, enhances this effect by subtly signaling richness and depth to the human brain. (Pasychology & Marketing)

Where Have All the Buybacks Gone?

Under economic constraints, dives and neighborhood bars grapple with how to retain regulars. (Punch)