What I'm Reading --

College Football’s Beer Boom Is About More Than Thirsty Fans

College stadiums resisted selling beer for decades. A major policy shift — and a new financial reality for college athletics — quickly changed that. (Food & Wine)

Rebellious new Hill Country tasting room breaks some old winery rules

Owned by industry vet Dave Bryant, owner of Texas wine consultancy Texas Wine Consulting, the project takes an experimental approach. A release says the brand “rejects the idea that a winery needs to be defined by a single label, estate, or tradition.” (CultureMap Fort Worth)

What Dolly Parton said in her last interview should terrify us

Dolly Parton did so much in her life to help others. In her final days, she did one last thing that will help millions of people, if we pay attention to her warning and take action. (MSN)