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Joel Whitaker

Joel Whitaker

09 Nov 2026
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It’s Time for Bars to Take Accessibility Seriously

From staff training to accessible menus, bars around the world are finding new ways to better serve guests with disabilities—and recognizing the business opportunities that come with inclusion.. (Seven-Fifty Daily)

The 12-Month Marketing Plan

You can build it in an afternoon. (The Grapevine Magazine)

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Who & What --

Brewers Association names  Meg Papanastassiou its new director of marketing and communications. She joins BA from Backbone Media, where she most recently served as marketing director, leading external and internal marketing and communications for the agency and its sister agency, rygr.
Joel Whitaker 10 Nov 2026
Woody Creek Distillers Names Clayton Smith President

Woody Creek Distillers Names Clayton Smith President

Woody Creek Distillers hires Clayton Smith tas president. In his new post, Smith will focus on driving sales growth in key markets and continuing to build the brand at the award-winning craft distillery located in Colorado’s Roaring Fork Valley. Smith's expertise spans brand development and business
Joel Whitaker 03 Nov 2026

Who & What --

Cakebread Cellars names Barbara Vakassian as director of hospitality and Danielle Cantrell as director of PR & marketing. Vakassian joins from Roederer Estate where she was director of DTC and Cantrell joins from Traditional Medicinals Inc., where she was director of marketing.
Joel Whitaker 02 Nov 2026

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