What I'm Reading --

I’m a Wine Expert— This Costco Bottle Is the Best Bargain in Wine

Compared with other entry-level Champagnes, though, Kirkland delivers a far better drinking experience than most in its category, especially at such a bargain-basement price. (Most entry-level Champagnes start at $40 a pop.) (Good Housekeeping via Yahoo Life)

How AI Search will decide if your brand or business is relevant online

Here’s a stark wake up call for you. The whole world of SEO, Google Search and investing thousands of pounds a year to ensure your products and services appear top of any online search are coming to a drastic end. Instead a huge amount of that investment needs to switch quickly into AI Search and making sure your business and what you sell is being seen and recommended by the new wave of AI Search platforms. Here Jordan Brannon, president and COO of Coalition Technologies, sets out what steps you can take from today to make yourself visible and relevant to AI Search - or risk not being seen at all. (The Buyer)

Wine industry searches for answers as US alcohol sales slide

The US wine industry is grappling with falling sales, shifting consumer habits and intensifying competition from alternative drinks categories. But while traditional consumption patterns continue to weaken, pockets of growth suggest wine’s future may depend on reinvention rather than retreat. Kathleen Willcox reports. (The Drinks Business)

As the U.S. Celebrates 250 Years, Time for American Whiskey to Take a Bow 

The Great American Whiskey Collection, which collectively raised $2.5 million on Jan. 24, doubling pre-sale predictions, making it both the world’s most valuable sale of American whiskey as well as the most valuable single-owner spirits auction ever held in New York. All 319 lots were sold. It’s just the latest signal that American whiskey is finally emerging from the shadows. (Time)