What to Expect at 'Tales of the Cocktail'

For those traveling to "Tales of the Cocktail" in New Orleans, here's a preview of a couple of special activities:

Condessa Gin to Bring Iconic New York Spot 'The Corner Store' 

Condesa Gin, the award-winning Mexico City gin, is proud to unveil Casa Condesa, a two-day immersive pop-up experience at Tales of the Cocktail 2025. The space will feature residencies from New York's highly acclaimed The Corner Store and Mexico City's Bar Mauro.

Taking place July 22 and 23, 2025 at the historic Bevolo Gas & Electric in the French Quarter, Casa Condesa will bring together some of the world's most acclaimed bars and offer festival-goers an exclusive taste of Mexico City's vibrant cocktail culture right in the heart of New Orleans. This dynamic activation is poised to be one of the most anticipated events at Tales of the Cocktail's 23rd annual conference.

Condesa Gin's space will also play host to the following special guests:

• The Corner Store (New York): New York's most sought after reservation showcases its Condesa cocktails, including the buzzy Sour Cream & Onion Martini
• Bar Mauro (Mexico City): Brothers Ricardo and Yayo Nava serve Mauro's iconic cocktails (#14 North America's 50 Best Bars 2025)
• Bar Madonna (New York): Italian-American inspired cocktail bar, and the collaborative effort of Eric Madonna and Ray Rando.
• Cafe Tacobar (Mexico City): Khristian de la Torre serves his creation the Salmoncito, the Mexican spritz, direct from Cafe Tacobar (50 Best Discovery) in Mexico City.
• George Bang Bang (New York): New York industry favorite represented by rising star Primo Po, winner of Condesa Gin's annual cocktail competition, the Ritual Series.
• Licorería Limantour (Mexico City): Mexico City's pioneering staple, represented by Condesa Gin Global Brand Ambassador, Leonor Betanzos.

"Casa Condesa is our love letter to the global cocktail community," said Jordi Nieto, co-founder of Condesa Gin. "We're beyond excited to share a little piece of Mexico City at Tales of the Cocktail. Come and see what these incredible talents from CDMX and NYC have crafted behind the bar—and stay for the churros and coffee. We can't wait to host you."

Good Trouble Bourbon Event to Aid Preservation Hall Foundation

 Good Trouble Kentucky Straight Bourbon Whiskey and its founder Dee M. Robinson will present "Good Troublemakers: Cocktails for a Cause," a special fundraiser taking place Wednesday, July 23rd from 9 p.m. to 11 p.m.  at the Toulouse Theatre Front Bar (615 Toulouse St.) right in the heart of the legendary Tales of the Cocktail® in New Orleans.

The spirited soiree will raise funds for the Preservation Hall Foundation, a cultural cornerstone that safeguards the soul of New Orleans music while supporting generations of musicians. 

León Y Sol Tequila And West Bev Consulting Announce Exclusive Cocktail Collaboration

León Y Sol, the luxury tequila house, is joining forces with West Bev Consulting during Tales of the Cocktail 2025 to unveil a suite of exclusive cocktails.

At the heart of this partnership is La Fortuna, a showstopping reinvention of a classic built on the bold foundation of León Y Sol Reposado. This opulent cocktail redefines what luxury in a glass looks and tastes like. It's audacious and unapologetically indulgent, crafted for those who sip with purpose and live without compromise. From the first pour to the gold-wrapped finish, it's a statement of pure Reposado sophistication.

Supporting this headline act are three more cocktail expressions, each telling its own story:

• Pica Miel: a fiery, sun-kissed signature with vibrant edge and unexpected warmth with León Y Sol Blanco.
• Desperado: a brooding, stirred-down classic layered with herbaceous depth and quiet confidence with León Y Sol Reposado.
• El Ranchero: effortlessly fresh, bright, and grounding, this highball is a nod to earthy cool and natural simplicity with León Y Sol Blanco.