[BND] What We're Reading --
The Cost of Premiumisation
The wine trade has always wanted people to drink less but better, and now they are. But US industry watchers tell Felicity Carter that this strategy carries risks. (Meininger's International)
Why LVMH, the world’s biggest luxury conglomerate, is sponsoring the Olympics
LVMH brands such as Dior and Louis Vuitton historically partnered with big screen stars and musicians. Tennis player Naomi Osaka was the first athlete to sign on in 2021 as a Louis Vuitton ambassador. Since then, both brands have expanded their roster of athletes. (The Globe & Mail)
A once-thriving California wine company is in shambles. Here’s what it means for other wineries
The wine industry is reeling from news last week that one of its largest companies, Vintage Wine Estates, has filed for bankruptcy, will lay off of its entire California workforce and plans to delist from the stock market just three years after going public.
Given the fact that the U.S. wine market is experiencing a major downturn, many observers have interpreted the implosion of Vintage, which owns brands like Layer Cake and Cameron Hughes, as a harbinger of things to come — a sign that other large wine companies could also fall. But that’s the wrong way to look at it. (San Francisco Chronicle/Esther Mobley)
Cherry-picking the evidence on alcohol and health
You can prove anything if you discard 99.9% of the evidence
Ohio wine and grape industry's $6.6B impact on display at Ohio State Fair
Every summer, the Ohio State Fair highlights the state's agriculture and one of the booming agricultural industries in Ohio is wine making. "Ohio wine growers and grape growers and the wineries are just a great asset to Ohio as we look at a $6.6 billion impact to our our great economy here in Ohio," Brian Baldridge, the director of the Ohio Department of Agriculture, said. (WYSO)
Smarter farming, better barley: How Molson Coors gets the ‘best brewing barley in the world’
About 800 growers in four states and Canada supply Molson Coors with all he barley it need. (Web?Wire)