What I'm Reading --

How to get Gen Z interested in fine wine

Finding ways to reach the next generation of consumers can seem confounding. To make things simpler, db uncovers what makes Gen Z tick and how to get them more interested in fine wine. (The Drinks Business)

The Next Frontier for Obesity Drugs Isn’t How Much Weight You Lose, but What Kind

Drugmakers targeting muscle preservation and fat loss as they build next generation of weight-loss medications. (Wall Street Journal)

What Grapevines Can Tell Us About Fighting Smoke Taint

A closer look inside smoke-stressed grapevines could unlock new ways to protect grapes and treat wine. (Seven-Fifty Daily)