What We're Reading --

The Oral History of Coors Banquet’s Stubby Bottle

It was all about authenticity.  (Beer & Beyond)

How White Claw came to dominate hard seltzer

While malt-based hard seltzers continue to slide in popularity, White Claw is commanding a larger slice of that diminishing demand. It’s winning formula has been based on recognising and adapting to the trend triggered in the Covid crisis – the rapid growth of cocktails and spirits-based RTDs. (Drinks Business)