Who & What --

Campari America expands Ugo Fiorenzo's reponsibilities to Canada with a new title: Managing director for the U.S. and Canada.  Melanie Batchelor, who has been Managing Director for Canada for the past three years is named Managing Director of Sales & Rare for Campari America.

In this expanded role, Batchelor will report to Ugo Fiorenzo where she will be responsible for the design and execution of all commercial strategies for the U.S. Market, as well as leading the relationship with commercial partners and stakeholders. She will also oversee the recently launched RARE division, which aims to unlock and accelerate the growth of a select range of super-premium and above alcohol brands.