Who & What --

Pernod Ricard USA selects independent agency Tombras as its creative agency of record for Chivas Regal in the U.S. market, following a competitive review. The selection of Tombras for Chivas will expand the PRUSA relationship with the agency from a brand standpoint as well as scope. Tombras is already working with its American Whiskey Collective (Jefferson's, Smooth Ambler, Rabbit Hole and TX Whiskey), and it will now be responsible for Shopper Marketing for both Chivas and the American Whiskey Collective.