Who & What --

Breakthru Beverage Group tapped Will Fulghorn, Cristina Desmond and Jeremy  Tostrup to lead Breakthru's East, Central and West regions respectively as regional presidents.  Fulghorn joins Breakthru from Sysco, where he was Nortrh Florida Region President.  Desmond has been a Breakthru staffer for more than 20 years, mosts recently as Market EVP for Breakthru Pennsylvania.  Tostrup has also been with Breakthru for more than 20 years, most recently as EVP, Colorado.

Bonterra Organic Estates promotes Allison Wetsel to  senior vp of sales. Wetsel joined Bonterra in 2022 as vp-sales.  Previously, Wetsel made Ranch Rider Spirits Co. a U.S. top 20 ready-to-drink (RTD) brand as the company's executive vice president.

Justin Schuchardt is promoted to associate winemaker at Ledson Winery & Vineyards.