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Wild Turkey Honors 3 Generations of Bourbon Making

Wild Turkey Distilling Co. introduced Wild Turkey Generations, a first-ever collaboration from three generations of the iconic Russell family of whiskey makers. The ultra-premium and highly limited release from the storied Wild Turkey distillery reflects more than a century of bourbon-making prowess; it is an expert blend of four hand-selected

Joel Whitaker profile image
by Joel Whitaker
Wild Turkey Honors 3 Generations of Bourbon Making
Eddie, Bruce and Jimmy Russell. (Credit: Wild Turkey Distillery)

Wild Turkey Distilling Co. introduced Wild Turkey Generations, a first-ever collaboration from three generations of the iconic Russell family of whiskey makers.

The ultra-premium and highly limited release from the storied Wild Turkey distillery reflects more than a century of bourbon-making prowess; it is an expert blend of four hand-selected whiskies that showcase the varied palates, personal preferences and exacting expertise of Jimmy, Eddie and Bruce Russell. Generations represents a once-in-a-lifetime opportunity to experience a whiskey created by the legendary grandfather, father and son trio, and this historic and extremely rare release is the first to feature the signatures of all three Russells on the custom-etched bottle, including that of newly appointed Associate Blender, Bruce Russell.

Bruce, like his grandfather Jimmy, prefers bold bourbon flavors, which come through in the 12-year bourbon he selected for the blend. Eddie has a penchant for a softer honeyed, vanilla-laden flavor that typically comes from older bourbons, such as his 15-year-old selection and the 14-year-old whiskey he and Bruce picked together. Jimmy stayed true to his palate, as he has for decades, by selecting a nine-year-old bourbon consistent with the classic Wild Turkey profile. While each of the Russells have slightly different tastes and preferences, they share the highest standards of quality for workmanship. The meticulously blended final bourbon seamlessly merges whiskies from the distillery's finest barrels, capturing the heart and spirit of the Russell family.

"I've made some great whiskies throughout my career, and Generations is going in my hall of fame," said Wild Turkey Master Distiller Jimmy Russell. "The experience of working with my son and grandson to create a blend that celebrates our family and tradition has been a highlight of my career."

Generations is a tribute to one of the most iconic families in bourbon-making. Jimmy Russell, the longest-tenured, active Master Distiller in the global spirits industry and an instrumental figure in shaping Kentucky bourbon as it exists today, started the family tradition when he began working at Wild Turkey distillery in 1954. He soon began to teach his son Eddie, then a union worker, the craft.

Eddie was a quick study who rose through the ranks and was inducted into the Kentucky Bourbon Hall of Fame in 2010, joining his father who earned the prestigious recognition in 2001. Before long, Eddie's son, Bruce, became involved with the business, first as an ambassador and recently as a blender. As Associate Blender, Bruce spends his days tending to bourbons and ryes from the fabled Wild Turkey rickhouses, then blending to achieve new flavor profiles, bringing his own approach to the teachings and techniques passed down through the family.

Generations is a 120.8-proof blend that showcases sweet notes of vanilla, caramel and dark cherry that give way to warm notes of pepper and aged oak. An aroma of oak and vanilla is followed by floral and spice notes with hints of baked apple, toffee and cloves. The unique combination of aromas and flavors caps off with a finish of dark fruit and baking spice with lingering notes of sweet toffee and oak. SRP: $450. Only 5,000 bottles produced.

Joel Whitaker profile image
by Joel Whitaker

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