Continuing its ongoing commitment to supporting musical talent and celebrating their shared passion, Wild Turkey®, along with Creative Director Matthew McConaughey, announces the return of 101 Bold Nights, an annual program designed to showcase bold storytelling and support emerging musicians who help shape the culture in their communities.
This year, Wild Turkey is building upon this program with the launch of a mentorship competition, #101BoldNightsMusicMentorship, an initiative developed in collaboration with Spaceflight Records, a non-profit record label dedicated to promoting and advancing talented musicians. The competition seeks to find and support an emerging musical artist who has demonstrated a passion for trusting their spirit and telling bold stories through their craft. The winner will receive a personalized mentorship with Spaceflight Records.
"Wild Turkey launched the 101 Bold Nights program to give back to people who follow their instinct, just as Wild Turkey's Jimmy Russell, the longest-tenured active master distiller in the global spirits industry, has done throughout his career," said Mark Watson, Marketing Director at Campari America. "We are extremely proud to continue this initiative by partnering with Spaceflight Records to support and celebrate emerging artists who express their bold stories through meaningful music."