Wild Turkey to Give $101,000 in Launch of New Annual Giveback Program

Wild Turkey, the award-winning distillery renowned for its bold
Kentucky bourbon, announces Wild Turkey Thanksgiving Traditions, a new annual giveback program honoring the traditions that bring people together during the holidays.

Kicking off the season of giving, Wild Turkey is donating $101,000 to The Farmlink Project, a national nonprofit fighting food insecurity by redirecting surplus food to communities in need. Inspired by its signature Wild Turkey 101 Bourbon, the
contribution is expected to help provide approximately 1.2 million meals nationwide.

Wild Turkey Thanksgiving Traditions celebrates the rituals that define the holiday season, from hosting Friendsgiving and sharing a favorite cocktail with loved ones to lending a hand to others. Rooted in the belief that some traditions are worth preserving, the program builds on Wild Turkey's longstanding tradition of helping those in need during the holidays.

At participating bars and restaurants, consumers can enjoy seasonal Wild Turkey cocktail specials featuring Wild Turkey 101. Participating accounts may choose to make a voluntary $20 contribution directly to The Farmlink Project.

Consumers can also make donations directly to The Farmlink Project through a link available on the Wild Turkey website, helping build on the brand’s $101,000 donation to the organization.

For those celebrating at home, Wild Turkey is sharing holiday cocktail inspiration through a curated kit
from Cocktail Courier, bringing the taste of Wild Turkey to the table. Because, after all, it’s not
Thanksgiving without the (Wild) Turkey. Fans also had the opportunity to enter a sweepstakes for the
chance to win an exclusive Friendsgiving experience at the distillery in Kentucky, featuring a tour, tastings
and curated local experiences.
“Thanksgiving is about coming together, and giving back has always been part of Wild Turkey’s
tradition,” said Allison Varone, Head of Marketing at Campari America. “This year, we’re proud to carry
that forward by bringing people together over Wild Turkey while supporting The Farmlink Project’s