Having served as Director of Chains and National Accounts on the West Coast for six years, Pedersen will expand his role to the entirety of the country and lead the charge in on- and off-premise National Accounts for Wilson Daniels.

"Chris joined Wilson Daniels in March 2020 at the onset of the pandemic, and despite the challenges facing the market at the time, he quickly established himself as an invaluable contributor to our newly-formed National Accounts division," said Rocco Lombardo, President of Wilson Daniels.

"Chris has always prioritized Wilson Daniels and his customer relationships, fostering the development of exciting partnerships with the Bonvoy Group, Albertsons Cos, Restoration Hardware, Kroger Co., and many more. In addition to his relationships, Chris has been a critical member of our National Accounts team, with his captaining of key distributor meetings, quarterly business reviews, and portfolio development within our organization."

Pedersen will maintain his present account relationships headquartered on the West Coast and will assume responsibility for leading this talented team of four, comprised of Brian Phillips, Director of National Accounts – Central; Thomas Galli, Director of National Accounts – East; and Heather Alfaro, National Accounts Sales Operations Manager.