With the Sweet 16 and Elite Eight games coming to Chicago and Washington, D.C. this weekend, Stella Artois is bringing the foam finger back to March Madness with a chance for fans to win a year’s worth of Stella Artois.   

This March Madness, Stella Artois is bringing its signature Perfect Serve ritual – a crisp, golden lager poured with precision and finished with its iconic two-finger head of foam – to life for fans with an interactive “Perfect Serve” challenge, making the tournament experience more rewarding while bringing fans together over a perfectly poured chalice.  

As college basketball fans gather for March Madness, Stella Artois is transforming select bars across Chicago and Washington D.C. into spaces where fans can bond over a perfectly poured chalice and turn game time into a more rewarding experience with the chance to win a year’s worth of Stella Artois – and maybe make a new friend along the way. 

• The “Perfect Serve” Challenge invites patrons to enjoy The Perfect Pour of a Stella Artois while participating in a unique game: 
  • Guests who receive a limited-edition foam finger from a Stella Artois brand ambassador are tasked with finding a fellow fan who has a foam chalice, and vice versa. 
  • Once a pair is united, they snap a photo together, capturing a new connection. 
  • Each foam novelty includes a QR code that directs participants to a website where they can upload their photo and enter for a chance to win a year’s worth of Stella Artois. The grand prize celebrates the value of making time for one another.