Wine Institute's Co-Lab to Feature Leading Creator Marketer, Strategists

Wine Institute’s Share Wine Co-Lab will host a four-part online Summer Office Hours series to help wineries respond to shifting consumer preferences and strengthen connections with a new generation of legal drinking age (LDA) wine consumers. Expert-led sessions are paired with interactive workshops, giving participants practical strategies for influencer marketing, digital content, consumer engagement and business growth. The series is free and open to all wine industry professionals.

Thursday, July 16 | 11 a.m.–12 p.m. PT
Influencer Marketing Bootcamp with Isis Daniel, The Millennial Somm. Erica is one of wine’s most influential TikTok creators, on influencer partnerships and authentic digital content. Register here.

Thursday, July 30 | 11 a.m.–12 p.m. PT
Interactive Influencer Marketing Workshop
Participants will learn to put strategies from the July 16 session into practice. Register here.

Wednesday, August 19 | 11 a.m.–12 p.m. PT
What’s Driving Growth in Today’s Beverage Market with Erica Duecy, Founder of Business of Drinks. Erica is a leading a leading beverage industry digital and content strategist, on the trends driving growth in today’s beverage market. Register here.

Wednesday, September 2 | 11 a.m.–12 p.m. PT
Interactive Beverage Strategy Workshop
Participants will learn to put strategies from the August 19 session into practice. Register here.

All sessions take place online via Zoom. Register at the newly redesigned Share Wine Co-Lab website: calwinexport.com/share-wine. Not yet a Co-Lab member? Create a free account, explore on-demand webinars and resources, and register for upcoming sessions through the Co-Lab’s Office Hours calendar of events.