Wine Victoria Sets $2.2M U.S. Campaign
Tim McDonald of Wine & Spirits Spoken Here and Robert Larsen, owner of The Larsen Project, will work to build trade and media awareness of Victorian wines in the U.S. as part of Wine Victoria's $2.2 million US market development strategy in 2022. Appointment of McDonald
Tim McDonald of Wine & Spirits Spoken Here and Robert Larsen, owner of The Larsen Project, will work to build trade and media awareness of Victorian wines in the U.S. as part of Wine Victoria's $2.2 million US market development strategy in 2022. Appointment of McDonald and Larson follows an appointment of Australian-based program manager and a US-based business development manager.