Woody Creek Distillers Names Clayton Smith President

 Woody Creek Distillers hires Clayton Smith tas president. In his new post, Smith will focus on driving sales growth in key markets and continuing to build the brand at the award-winning craft distillery located in Colorado’s Roaring Fork Valley.

Smith's expertise spans brand development and business expansion, profit and loss management, strategic planning and organizational development, as well as omnichannel commerce and distributor management across national accounts.
 
Most recently, he served as Commercial Director, United States & Canada for Crossfire Hurricane Rum, the premium Jamaican rum venture founded by The Rolling Stones and Universal Music Group. There, Smith led commercial operations across North America, maintaining full responsibility for commercial strategy, sales, and marketing, as well as strategic partnerships, e-commerce, direct-to-consumer, and national account and distributor management. Under his leadership, the brand secured national and regional distribution partnerships, developed strategic hospitality and experiential platforms, and established a scalable foundation for long-term growth.